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Which Is Better, SEO or Google Ads?

If you’re an online entrepreneur or businessman who has often pondered whether Google Ads or SEO is the best way to grow your business and expand your online exposure, you’re not alone. Many companies don’t know what strategy can provide the best results when planning their marketing campaigns.

In this blog post, we’ll examine the pros and cons of SEO and Google ads and discuss how they work to help you decide which strategy will be effective for your business.

What is Google Ads and How Does It Work?

Google Ads, previously Google Adwords, is an advertising platform marketers use to place their advertisements in Google products, Google Search Results Pages (SERPs), and thousands of websites in the AdWords program as publishers. It’s a pay-per-click (PPC) platform that helps marketers reach interested leads. PPC ads generally appear in search ads, local services ads, Google shopping ads, and display ads. You may go here now to learn how targeted ads can significantly expand your business’s reach online.

The PPC system makes Google Ads more cost-effective than conventional marketing methods like newspaper ads, television, and radio, as you only pay when users click on your ad. The whole Google Ads system works like a big auction where marketers compete for available advertising places and bid for keywords they want to utilize for their ads.

If you want to utilize Google Ads to your advantage and its full potential, you may work with digital agencies that offer search engine marketing in Baton Rouge.


  • Lets you set hours you want to show particular phrases or keywords.
  • Get shown in the top 5 website results or the top of the first page.
  • Creates custom remarketing lists to show display ads to.
  • Lets you track leads and conversions.
  • Drives customers to a specific landing page.


  • May take time to get the best keywords to use.
  • Can be costly over time compared to SEO.
  • Not a long-term solution.
  • Only uses 1 website or domain per account.

What is SEO and How Does It Work?

SEO, or Search Engine Optimization, involves optimizing site conversions and enhancing a website’s visibility to search engines and its users through engaging content. This works best for individuals who want to bring in a consistent, steady flow of traffic over time to boost their brand awareness.

To achieve this, it’s essential to ensure your website is search engine friendly, fully responsive on various screen sizes, fast, functional, and has unique content that offers a comfortable experience to end users. Investing in SEO can be fulfilling if you are a marketer with enough time and wants to play the long game. Hiring a professional SEO company can help your organization grow even more and give you an edge over your competitors. You may visit this page for detailed information on their services.


  • No need to spend for clicks.
  • Provides organic traffic, resulting in lower abandonment rates.
  • Google and search engines prefer optimized websites.
  • It’s an efficient long-term solution for higher Google ranking.


  • May take three to six months of work to see improvements in ranking.
  • Requires time and long-term investment.
  • You may not often see immediate returns or outcomes, unlike Google Ads.
  • Ongoing efforts are required to maintain higher rankings.

The Verdict

With the information we’ve provided, you might see that Google Ads and SEO differ quite a bit and offer various benefits for specific types of campaigns. These marketing techniques are not competitors but efficient tools you can use in your digital marketing arsenal. Google Ads might look promising if you want fast traffic. However, you’ll need SEO for sustainable and long-term online success.

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